When you work in a B2B sales and marketing environment, you’re basically playing a numbers game. Every action can ultimately be broken down to reveal a ‘figure’ – some of which you’ll want to be big and others small.Read More
When it comes to B2B lead generation there are loads of strategies to choose from. The challenge lies in ensuring you’re focusing all of your energies (and precious budget) on the ones that will get results.Read More
You’ve got a great company website, strong social media profiles and an effective content marketing strategy in place. So, what next? What else could you be doing to increase the impact of your online marketing efforts?Read More
For anyone who works in a B2B environment, the concept of a ‘sales funnel’ is one you are probably very familiar with. But it’s actually a bit of a misnomer.
In a funnel, everything that gets put in at the top will eventually come out the bottom. However, this isn’t true in sales (if only it was!).Read More
If you’re a business professional, then chances are you’ve heard of LinkedIn. It’s the leading social media platform aimed specifically at the business community and now has more than 467 million members in over 200 countries and territories.Read More
Business to business (B2B) marketing is the art of getting the attention of other businesses, who may potentially be interested in using your services.
Generally speaking, when it comes to consumer marketing (B2C) the higher the amount of people you can reach, the better your results will be. In contrast, with B2B marketing, the most successful strategy will in many cases be to aim at a smaller, more targeted audience.Read More
Landing a steady supply of new customers, while making sure you keep hold of your existing ones, is the foundation of any healthy business. And at the heart of it all - key to success and achieving sustained growth - is the leads you are generating.
So, how do you go about producing the stream of solid leads you need to build a strong client base?Read More
When it comes to making strategic decisions, key performance indicators (KPIs) are a very useful tool. They’re numbers that can tell a story - the tricky part comes in knowing exactly what that story is and understanding its true implications.Read More