No business around today can afford to simply sit still. You need to be constantly thinking ahead and looking at ways to grow and disrupt your industry.
Twitter remains one of the most popular social media platforms around today, with 120 million unique monthly visitors. So, it’s easy to see why it forms part of the strategies of many B2B marketers, keen to capitalize on its lead generation potential.Read More
We’ve already given you some pointers on how to use LinkedIn as an effective lead generation tool, plus put together this handy cheat sheet designed to help marketers get the most out of the platform on a daily basis.Read More
Generating leads, growing an audience and creating brand awareness are all great reasons to consider using content marketing. But, did you know it can also be a great tool for helping you close more deals?Read More
You’ve got your marketing strategy all worked out – you’ve defined your target market, you’ve worked out your buyer personas, you’ve listed out all your content ideas and mapped them along the buyer journey.Read More
Leads cost money, but exactly how much should you be spending?
The more complex your marketing plan and strategy, the more complex your calculation for cost per lead (CPL) will be. But it’s an important KPI (key performance indicator) you need to keep an eye on.Read More
Everybody has a preferred learning style and way of taking in information that they find most effective.
For some, it will be an auditory approach that involves speaking and listening, such as a lecture. For others, it is words, and reading and writing text. And for around 65 percent of us, it is visual learning, according to the Social Science Research Network.Read More