Love it or hate it, online marketing is here to stay and being ‘top of the search’ remains a key priority for businesses of all sizes and industries.Read More
With the arrival of the internet and all things digital, lead generation techniques have advanced massively in recent years and this has seen the approach taken by sales and marketing teams transform from what it once was. (For more interesting reading on the history of lead generation, check out this article by Techcrunch).Read More
One of the top B2B sales strategies around is to buy in a contact list and then hit the phones, cold calling each person one by one. But this ‘interruption’ technique - so called because you’re pushing in front of people and interrupting what they’re doing - doesn’t go down too well with modern buyers, which means the strategy is becoming less and less effective.Read More
Up until recently, it could easily have been argued that Facebook wasn’t the place for B2B marketing. However, things have moved on and businesses could now be missing a huge opportunity if they neglect to look at ways to incorporate Facebook marketing into their lead generation plans.
One very useful tactic for enhancing online advertising, that’s often underused by B2B marketers, is the retargeting method (or remarketing as it’s sometimes known). If you’ve been surfing the web recently, then you’re likely to have seen it in action.Read More
For any business, the key to attracting the right kind of people – be that clients, employees or suppliers - is to be attractive to them. Now that may seem obvious, but many companies (particularly smaller ones) can forget about this vital point. They will make assumptions about who will buy their product and are then surprised if they don’t.
Losing a customer to another vendor can be incredibly frustrating, especially after you’ve invested so much money, time and effort to close the deal in the first place. Sometimes the reason they’re leaving you will be obvious, but at others, you may be left scratching your head.
There comes a point in every startup’s life when you finally have a product of value that can be offered for money and it’s time to start selling!Read More
When it comes to clever tools and software that can help support your lead generation efforts, the possibilities are endless. For bigger players in the market this is great news, as they’re likely to have a good level of budget and the resources needed to wade through and pull out the best options for them. But for smaller teams, it’s not quite as simple.Read More