The popularity of content marketing as a strategy for generating B2B leads and nurturing relationships has grown significantly in recent years. And with stats like this, it’s easy to see why.Read More
Whatever your size, or the type of industry you may be in, the basic process involved in generating leads online will be the same. You’ll be aiming to encourage potential customers to share their contact details with you via your website.
On paper, generating sales may seem a simple process. You spot an issue or a need, you introduce a great product or service that offers a solution, and you make sure it gets in front of the right people. Sadly, it’s not always that easy and the relationship between B2B buyers and suppliers is a complex one.
For B2B marketers, it can be all too tempting to focus all attention on lead generation and driving the very best ROI - it’s a pretty big cog in the wheel.Read More
While there are products and services to sell, and customers willing to buy them, the ability to deliver a killer sales pitch will always be essential. And no amount of modernisation or automation of the B2B sales process will ever change that.Read More
B2B websites often have one thing in common. On the homepage, all they will talk about is themselves - how good the company is, how many awards it’s won, how great the team is. What they won’t say, is what they can do for a website visitor (and potential customer) and that can be a huge mistake.Read More
Key performance indicators (KPIs) play a vital role in day-to-day business management. A bit like a compass, they can indicate the direction you are heading. They can help you understand how well the business is performing and importantly, whether it’s on track to achieve its goals.Read More