Hey there, busy B2B Marketer - taking a breather from your hectic day to keep up with industry news and trends? Feel like you’re spreading yourself thin by wearing just about every marketing hat?
With over 80% of top performing companies planning to adopt marketing automation systems between 2012 and 2015, we’re using the likes of Hubspot to speed up processes, become data rich and plan more integrated campaigns - but our to-do lists aren’t getting smaller!
Our time is becoming an even more precious commodity, especially when over half of all marketers report to having responsibilities in seven out of 10 other areas of marketing.
So we’ve picked our favourite productivity hacks from the world’s most successful people that will make time for new channels, strategies and tech to enhance campaign performance and deliver ROI. (Don’t worry, you can read them in under 90 seconds!)
Richard Branson (Founder of Virgin Group) “Speak to people – I do get a lot of emails every day and try to answer as many as I can; but I also believe that you need to speak to people. It can save you and them a lot of time.”
Duncan Bannatyne (Chairman of the Bannatyne Group) “One major goal at a time is enough. If you try to do too many things at once, you'll end up failing on several fronts. I try to focus on big decisions and eliminate trivialities.”
Ekaterina Walter (Gobal Social Innovation at Intel) "I set a timer for those activities to ensure I am on track with everything else and don’t spend too much time on a specific task."
Brian Halligan (CEO at Hubspot) "I find that people work work work and don't think think think, and that the percentage of time people work versus think is off. So I see people working a lot, and I say what's your time spent thinking versus working?"
Bill Gates (Microsoft) “On my desk I have three screens, synchronized to form a single desktop. I can drag items from one screen to the next. Once you have that large display area, you'll never go back, because it has a direct impact on productivity.”
Phil Libin (CEO at Evernote) “We strongly discourage lengthy email threads with everyone weighing in. It’s dangerous, because it’s way too easy to misread the tone of something. If you want to talk to somebody and you’re a couple floors apart, I kind of want you to get up and go talk to them."
Wendy Lea (CEO of Get Satisfaction) “I send an email to my team each Monday morning with the top five things I will be focused on for the week. This really keeps me on track and gives me the focus I need.”
Dylan Tweney (Editor at VentureBeat) “I use Instapaper liberally to save articles that I run across during the day, but don't have time to read during the busy hours. It sends stories to my Kindle automatically, so I always have something interesting to read on the train ride home or in the evening”
What are your top tips for a more productive day? Tweet them to us @leadforensics.