B2B marketing trade shows not to be missed in 2018

Jennifer Hall, Tuesday 28 November 2017
6 min read time

writing dates in a diary next to a calendarKeeping up to date with the latest B2B sales and marketing trends and methods of best practice can be a challenge. Not to mention staying on top of all the digital tools and technologies that continue to emerge.

Dipping your toe in the water at a tradeshow is one way to ensure you stay ahead of the game and always have an eye on any new innovations on the horizon. They can not only be a source of information but inspiration too, with insights and learnings shared by peers and other industry trailblazers. 

Trade shows (along with summits, conferences, expos - whatever you want to call them!) are about far more than just browsing stands in an exhibition space and catching the odd seminar. The good ones will be packed with interesting and inspiring keynote speakers, practical workshops and demos. Hit on a good one and it will be well worth your time and the attendance fee.

But with loads to choose from, where should you start?

Here, we’ve pulled together a list of some of the best ones we’ve come across, which could well deserve a spot in your 2018 diary.

What’s on….in the UK & Europe



What: Search marketing continues to be the biggest and most powerful form of digital marketing. Search Marketing Expo has been the leading event for SEO and SEM professionals since 2007, helping thousands of marketing practitioners succeed with actionable tactics learned during conference sessions and training workshops. The SMX Conference series takes place multiple times a year around the globe.


  • March - Munich / San Jose
  • May - London
  • June - France / Seattle

Website: https://marketinglandevents.com/smx/


Marketing Week Live

What: Marketing Week Live (MWLive) is the leading market place connecting client-side buyers, leading suppliers and industry experts. MWLive showcases the very best solutions in the world of marketing. Covering everything from programmatic, data & analytics and mobile to content creation, brand storytelling and social.

Plus, look out for the Lead Forensics team as we’ll be there!

When: 7 – 8 March 2018, Olympia West, London

Website: www.marketingweeklive.co.uk


B2B Marketing Expo

What: B2B Marketing Expo is an interactive exhibition and conference designed specifically for the marketing sector. Expect to find high-quality exhibitors alongside a conference showcasing some of the world’s most influential figures in marketing. And it’s big - 700 exhibitors, 500 seminars, 200 free masterclasses and 15,000 visitors expected to attend.

When: 21-22 March 2018, ExCel London

Website: http://www.b2bmarketingexpo.co.uk/about/


Sales Innovation Expo

What: Sales Innovation Expo is the largest and most important event for professional sales leaders. With some of the best-known names, thought leaders and industry experts offering cutting-edge advice and demonstrating the latest technologies, products and services; this event is sure to equip Sales Directors and Managers with the latest systems and tools to improve sales performance.

The Lead Forensics team will also be at this event, so make sure you stop by and say hello.

When: 21-22 March 2018, ExCel London

Website: http://www.salesinnovationexpo.co.uk/


Transforming Marketing Procurement. Together

What: The only conference for marketing procurement decision makers from Europe’s top marketing spenders. ProcureCon Marketing inspires new thinking and provokes action by providing passionate debate around real-life case studies that showcase process innovation, new tools and technologies and cutting-edge strategy. Return to the office not just with ideas but with practical steps, the most up to date information in the most interactive way, learning from your peers and benchmarking against the most progressive and highest spending advertisers in Europe.

When: 12-14 June 2018, The Tower Hotel, London

Website: https://procureconmarketing.wbresearch.com/


Ignite 2018 (formerly called the B2B Summit)

What: Ignite is the world’s biggest B2B marketing learning and networking experience. Over the last 9 years, the B2B Marketing Summit, as it was previously known, has grown to become the single largest event of its kind in Europe. The event is for everyone in B2B who wants to propel their career, fire-up their marketing results, spark new ideas and really shine in 2018.

When: 10 July 2018, Business Design Centre, London

Website: https://b2bmarketing.b2b-ignite.net/


DMWF Expo Europe

What: Explore the Future of Digital Marketing Technologies at #DMWF Expo Europe. The expo will equip you with the skills and knowledge you need to understand and address your future challenges across digital marketing and social media. Presented in a series of inspirational keynotes and panel discussions delivered by the industry’s most disruptive thought-leaders, #DMWF features sessions covering; digital strategy, brand recognition, ecommerce, influencer marketing, content marketing, data, analytics, personalization, automation, virtual reality, artificial intelligence and mobile marketing across two conference tracks.

When: 19-20 September 2018, Beurs van Berlage, Amsterdam.

Website: https://digitalmarketing-conference.com/europe/


Technology for Marketing

What: Technology for Marketing is the UK's only event dedicated to ‘martech’. It’s a place for marketers to nurture their next big idea and be inspired by marketing gurus, who’ll share a glimpse of the future. It’s promoted as ideal for all marketers on the lookout for self-development, business growth, upskilling and an unforgettable time in the company of 1000s of industry peers.

The Lead Forensics team will be there and we’d love to meet you if you’re attending.

When: 26-27 September, Olympia London

Website: https://www.technologyformarketing.co.uk/welcome


What’s on….in the US

Adobe Summit

What: Whether you're new to digital marketing or an experienced veteran, at Summit you’ll gain valuable insights, tools, and techniques for keeping customers engaged and driving brand loyalty and growth. Choose from more than 250 sessions and labs, including focused industry sessions, to learn everything you need to orchestrate a great customer experience.

When: 25-29 March 2018, Las Vegas

Website: https://summit.adobe.com/na/


Experiential Marketing Summit 2018

What: EMS is the ultimate training conference on experiential marketing. Get a year’s worth of insights and ideas in a few days. Join more than 2,000 marketers from around the world as emerging trends are predicted and dissected, best practices are explained and some of the biggest case studies are shared. At the Summit, you’re not just passing the heads of experiential marketing from Pepsi, Microsoft, Twitter, Bacardi, American Express, Ford and dozens more in the hallway—they’re your actual teachers, along with hand-picked design experts, strategy chiefs and bestselling authors.

When: 14-16 May 2018, Marriott Marquis, San Francisco

Website: http://emsummit.eventmarketer.com/overview/


Gartner Digital Marketing Conference

What: The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft. Tap into a unique combination of marketing depth and digital expertise to move your business forward in today’s evolving marketing landscape.

When: 15 - 17 May 2018, San Diego, CA

Website: https://www.gartner.com/events/na/digital-marketing



What: Three days, one track of forward-thinking, actionable sessions in SEO, brand development, CRO, the mobile landscape, analytics, customer experience, social and content marketing, and more. MozCon speakers share next-level tactics on everything from ranking higher in today’s evolving search results to making data-driven decisions in your marketing.

When: 9-11 June 2018, Seattle, WA

Website: https://moz.com/mozcon


The SMX series – you don’t have to miss out on these great events either, as they will also be heading to San Jose and Seattle (see above entry under UK for full details).


And while you’re waiting, if you’re busy thinking about your marketing strategies and planning, then you may also be interested in these great reads:

Ultimate guide to B2B event marketing

Topics: Event marketing, B2B marketing, Drive Traffic

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