Your business website is like a bee hive of digital productivity. As the busy bees cast out to find nectar, returning it to the hive to make honey, your digital marketing team present campaigns to your audience, hoping to bring them onto your website and convert them into new business opportunities.
Your website visitors are valuable - they show an interest in your brand and could one day become clients. Tracking your website visitors makes sense; it boosts marketing strategy, improves lead generation results and progresses your sales pipeline. But how reliable are the tools we use to do this important job? Can they give us the accurate data we require?