A content marketing strategy is detailed and intricate, though when properly executed it can yield incredible results. Whilst creating outstanding, authoritative and educational content assets is a key part of this approach, sharing your content with the wider world is equally vital. However, 58% of B2B organizations feel their content strategy is currently ineffective as they struggle to focus their efforts and strategize content distribution. Whilst there are many paid channels your tam can use to amplify content, it’s important you take control of your owned channels first. Discover how to effectively share your B2B content without spending a penny!