Lead generation remains a fundamental process, enabling business success. Identifying and capturing new business opportunities can be tough, especially when competing against other organizations or types of product. Your lead generation strategy needs to stand out, quickly grab audience attention and encourage conversion- but this is easier said than done. Use these essential strategies to revolutionize your lead generation approach for advanced business success. 

More than 40% of B2B salespeople say prospecting is the most challenging part of their role. The prospecting process is deemed more difficult than closing and qualifying opportunities! In many ways, this isn’t a shocking revelation. We can naturally assume that working with a cold lead who has never heard of your product or solution is harder than working with an opportunity already entered into your pipeline. A successful B2B sales strategy prospects new opportunities in many ways, from cold calling to email and social media communication. To achieve the ultimate sales success, you need to use these nine essential prospecting techniques.

A B2B sales strategy is essential to achieving business growth. Without a steady stream of revenue and a continually expanding client base, you cannot hope to propel your business forward. When you’re new to business, or you’ve been in the world of sales for many years, sometimes it helps to strip it all back and start again. These steps can help you do just that, guiding you through six easy processes that help you outline the ultimate strategy.

Three in four decision makers have scheduled further communication or arranged meetings based on cold communication. Although cold calling has received a questionable name due to its arguably intrusive nature, this strategy undeniably works and continues to yield an impressive result for B2B organizations. To deliver a fully successful B2B sales strategy, you need to master the art of cold calling. Let’s discover what cold calling means, the legalities surrounding this process and some top tips for cold calling success!

There are hundreds of B2B sales metrics feeding into your pipeline. Each one offers your business a new piece of insight, but there’s always a limit. Too many metrics become a hindrance, confusing your team's analysis. Considering an influx of metric data can miscommunicate information, rendering it irrelevant to your primary business goals. To help you achieve the ultimate B2B sales success, we’ve pulled together the definitive list of sales pipeline metrics. Here are the fundamental figures you need to know, to understand current team performance, and implement improvements to revolutionize results.

Sometimes in B2B sales, it helps to go back to basics. A sales pipeline is simply fundamental to your approach, so ensuring every member of your team understands this process in detail is paramount. It’s true that sales pipelines differ between businesses based on the intricate processes contributing to your sales strategy. However, the defining features and key stages of a successful sales pipeline remain constant. Let’s discuss the meaning behind the term “sales pipeline” and delve into what stages build the most effective and lucrative pipeline processes.

Lead nurture can be a difficult process to manage. Consistently engaging potential buyers throughout their sales journey as you guide them towards a purchasing decision is essential to business success, but must be managed with a delicate hand. As we live in a digitally driven world, a large selection of lead nurture software solutions are on offer to help you master this intricate approach. But can you rely on software to deliver high-quality and effective lead nurture? Could this kind of solution benefit your sales strategy and ensure the desired results? Let’s weigh up the pros and cons to find out…

79% of leads generated never become clients, due to a lack of careful and effective nurture throughout the B2B sales process. Without lead nurture, how can your new business opportunities understand the value of your product? Most leads will suffer a business problem they’re looking to solve, but unless you use nurture to explain how you can solve that problem (and why you’re the best) you’re never going to achieve the sale. Lead nurture is about more than just sending regular emails to stop potential buyers forgetting who you are. Successful lead nurture is driven by both compelling communications, and masterful timing. Discover how to effectively manage time within a lead nurture approach, seamlessly encouraging potential buyers to make their purchase.

The short answer to this question- is yes! Sales software of all kinds has started to maximize new technological advancements that empower B2B sales teams to achieve revolutionary success. The average sales team use five different kinds of software solution (and with more and more software becoming readily more accessible, it's easy to see why!). But are you using the right software? What kinds of solution are essential to securing a healthy and efficient sales funnel?.