The average B2B content marketer uses 13 different content marketing tactics. There’s little doubt this highly successful marketing channel is deeply intricate and sometimes complicated. Though 59% of organizations haven’t yet documented a content marketing strategy, and 58% feel their content marketing approach is ineffective; it’s time to take control of your B2B content marketing and turbo-charge your approach with the best software solutions. Embrace the 21st century and discover these tools to ensure your content marketing strategy yields bountiful high-quality new business opportunities. 

A content marketing strategy is detailed and intricate, though when properly executed it can yield incredible results. Whilst creating outstanding, authoritative and educational content assets is a key part of this approach, sharing your content with the wider world is equally vital. However, 58% of B2B organizations feel their content strategy is currently ineffective as they struggle to focus their efforts and strategize content distribution. Whilst there are many paid channels your tam can use to amplify content, it’s important you take control of your owned channels first. Discover how to effectively share your B2B content without spending a penny! 

Content marketing is a highly effective and popular strategy used by nearly 90% of B2B organizations. This approach is intricate and split into two key areas- content creation and content amplification. Over recent years, many businesses have started investing additional resources into content creation, keen to position themselves as industry experts and trendsetters. Whilst creating relevant and exciting content is essential to an effective approach, this is only 50% of the journey. Without content amplification, all your hard work in creating content has been for little gain, and your department will struggle to achieve the lead generation results desired. Discover content amplification and build an effective strategy to maximize results gained from your content marketing approach.  

Almost 90% of B2B marketing teams now use a content-based channel to boost their department performance, yet around a third of these teams have no documented content marketing strategy. When used effectively, content marketing can bring exceptional results, producing a bounty of high-quality leads with a lower acquisition cost; but this success can only be gained through a properly strategized approach that uses advanced techniques. Audience segmentation is the perfect way to revolutionize your content marketing and kick-start your strategy for success. Here’s how… 

Content marketing has become a fundamental channel for many businesses, with 88% of B2B teams conducting a content strategy. The popularity of this approach continues to rise; your buyers consume an average of 3-5 pieces of content before they contact your sales team, and the valuable assets created for this approach heighten product value throughout the pipeline for increased average order value and prolonged customer engagement.  

Content marketing continues to offer the world of B2B marketing exciting opportunities, costing 62% less than traditional marketing approaches and generating 3 times as many leads. But this approach bears its challenges- those embarking on a content marketing strategy face the difficulty of creating content that remains consistently relevant and engaging. Every year, B2B organizations spend over $1 billion on ill-fitting and ineffective content marketing, proving just how often businesses struggle to create assets best fitting their target audience’s needs and preferences. Follow these steps and discover how to make content that perfectly fits your ideal buyers, heightening brand expertise and product value for the ultimate marketing success.  

Nearly 80% of B2B marketing teams use content to boost their overall strategy, unearthing new business opportunities and nurturing those engaging with their brand. As 61% of B2B buyers say content heavily influences their purchasing decisions, the use of this valuable channel can make or break your business’ marketing success. Bill Gates once told us “content is king”, and as our buyers start to crave highly relevant and innovative content, our strategies need to rise, meeting their ideals. Discover what content marketing means for your business, what challenges are commonly faced when undertaking this approach, and how to revolutionize your content marketing efforts to create the ultimate strategy. 

In the last five years, the amount of B2B organizations embracing a social media strategy has drastically climbed; however nearly 80% of CMOs have confessed a struggle in properly measuring social media success and ROI, hindering them from building a highly effective strategy. With 83% of B2B decision makers saying social media influences their opinions of a brand and product, there’s never been a more crucial time to build a dominant social media presence, and back it up with an advanced strategy. Here’s how to get started: 

Every B2B marketing team aims to continuously evolve strategies and tactics to better improve team skill and gain increased results. The leads produced by marketing go on to fuel sales activity, drive revenue and promote business success; creating a master marketing strategy. is essential. Whilst you want to move marketing processes forward, your pipeline may groan and grumble as you make new strategy additions and your team re-evaluate everyday processes. When looking to revolutionize B2B marketing, here’s how to best prepare your current pipeline, and your team for impactful strategic changes, ensuring immediate adoption and extraordinary results.