Three in four decision makers have scheduled further communication or arranged meetings based on cold communication. Although cold calling has received a questionable name due to its arguably intrusive nature, this strategy undeniably works and continues to yield an impressive result for B2B organizations. To deliver a fully successful B2B sales strategy, you need to master the art of cold calling. Let’s discover what cold calling means, the legalities surrounding this process and some top tips for cold calling success!

There are hundreds of B2B sales metrics feeding into your pipeline. Each one offers your business a new piece of insight, but there’s always a limit. Too many metrics become a hindrance, confusing your team's analysis. Considering an influx of metric data can miscommunicate information, rendering it irrelevant to your primary business goals. To help you achieve the ultimate B2B sales success, we’ve pulled together the definitive list of sales pipeline metrics. Here are the fundamental figures you need to know, to understand current team performance, and implement improvements to revolutionize results.

Sometimes in B2B sales, it helps to go back to basics. A sales pipeline is simply fundamental to your approach, so ensuring every member of your team understands this process in detail is paramount. It’s true that sales pipelines differ between businesses based on the intricate processes contributing to your sales strategy. However, the defining features and key stages of a successful sales pipeline remain constant. Let’s discuss the meaning behind the term “sales pipeline” and delve into what stages build the most effective and lucrative pipeline processes.

Lead nurture can be a difficult process to manage. Consistently engaging potential buyers throughout their sales journey as you guide them towards a purchasing decision is essential to business success, but must be managed with a delicate hand. As we live in a digitally driven world, a large selection of lead nurture software solutions are on offer to help you master this intricate approach. But can you rely on software to deliver high-quality and effective lead nurture? Could this kind of solution benefit your sales strategy and ensure the desired results? Let’s weigh up the pros and cons to find out…

79% of leads generated never become clients, due to a lack of careful and effective nurture throughout the B2B sales process. Without lead nurture, how can your new business opportunities understand the value of your product? Most leads will suffer a business problem they’re looking to solve, but unless you use nurture to explain how you can solve that problem (and why you’re the best) you’re never going to achieve the sale. Lead nurture is about more than just sending regular emails to stop potential buyers forgetting who you are. Successful lead nurture is driven by both compelling communications, and masterful timing. Discover how to effectively manage time within a lead nurture approach, seamlessly encouraging potential buyers to make their purchase.

The short answer to this question- is yes! Sales software of all kinds has started to maximize new technological advancements that empower B2B sales teams to achieve revolutionary success. The average sales team use five different kinds of software solution (and with more and more software becoming readily more accessible, it's easy to see why!). But are you using the right software? What kinds of solution are essential to securing a healthy and efficient sales funnel?.  

In B2B sales, the only thing we can depend on as constant is the buyer’s ever-changing needs and preferences. As the buyer gains an advanced ability to conduct detailed research and self-solve problems, the position of the B2B salesman becomes ever more difficult to define. It is now more challenging than ever to capture and keep potential buyer attention, maintaining influence throughout the buyer journey to ensure a purchasing decision is in your favor. The skill of the salesman is no longer the lynch-pin of success; in order to regain sales control, you need to embrace sales content… 

Your sales pipeline is essential to success. It dictates your current sales activity, outlining the stages each lead journeys through to become a valuable, loyal client. However, 63% of B2B organizations believe their sales pipelines are badly managed and many are unsure how to identify and improve upon their current pipeline condition. Pipeline management in B2B sales is key to securing the results needed to drive business growth and revenue security. With such a high number of organizations confused about how best to optimize this essential process, it might be time to review your own sales pipeline and ask if you can do more. Learn how to ensure sales pipeline health and longevity with these best practices, revolutionizing your sales approach to secure winning results.  

There are many different ways to execute a winning sales strategy, as every organization is unique. The exact product sold and audience targeted heavily varies between businesses. Therefore, it’s logical that each B2B sales strategy is diverse in execution to ensure the most successful results. However, many sales teams have yet to identify their ultimate approach; a recent study shows 91% of young organizations have no fixed sales process. Many salespeople are left to rely on memory and skill to convert and nurture leads into clients. Whilst this may be a short-term fix, to achieve business longevity and revolutionize results, you need an advanced and well-established sales workflow. Learn what a workflow means to your sales strategy, how they can help evolve sales lead nurture and why your business should ensure careful workflow integration.