The world of B2B marketing is broad, encapsulating many different channels, strategies and techniques. To properly understand the success of current efforts and plan effective future strategies, many businesses turn to marketing software. It’s usual for a single channel to combine several software solutions to help design and execute campaigns whilst gathering essential metrics for measurement and analysis. Though the number of solutions on offer is ever-expanding. When looking to invest in a marketing software, how can you be sure to choose the best option for your team and your strategy? Make the perfect purchasing decision, by understanding these eight key software elements.  

We live in an online world, reliant and driven by connectivity. To properly market our products to ideal buyers, we need to embrace these advancements, turning to different software solutions to boost campaigns, increase efficiency and improve results. With so many different types of marketing software to use, finding where best to invest can be difficult. We’ve narrowed the search down to the essentials, helping you discover the must-have marketing software solutions. With these services boosting your daily processes and business pipeline, you’ll soon revolutionize your B2B marketing success. 

Over the next three years, it’s predicted the money spent on B2B marketing analysis will increase by 78%. This has risen alongside the desire for marketing teams to understand cross-channel attribution, also known as multi-touch, ensuring ROI is more accurately understood. However mastering a cross-channel attribution model is often believed to be highly technical and difficult, juggling a vast amount of metrics to discover where to appropriately link return to investments. It’s time to understand cross-channel attribution, and use these six best practices to embrace this model seamlessly into your marketing processes. 

Though 80% of marketers say they’re driven by data, over 50% struggle to properly measure their success, due to confusions surrounding marketing metrics. Knowing which metrics to measure is vital to success, without them, your team will be unable to understand campaign success and decipher reoccurring problems to help implement strategy improvements. Metrics help ensure you make worthy investments that gain return, and guide your team to marketing excellence. 

Though 80% of marketers claim to be driven by data, over 1 in 3 teams struggle to properly measure lead generation success, leaving them unsure on how best to improve current processes and build future strategies. To see the ultimate lead generation success, you need to measure the right metrics, analyzing their outcomes to identify trends and patterns before taking the understanding gained forward into future planning.

94% of buyer journeys start online, meaning almost every prospect will engage with your website. The need for businesses to offer an outstanding online experience has never been higher, with the internet playing such a prominent part in B2B purchasing decisions. Getting your website properly optimized for conversion is essential to lead generation success. These ten top tips are a great place to start when looking to kick-start your website lead generation success. 

Lead generation is the process fuelling your business success. Enabling your team to discover new business opportunities to continually produce revenue for organization growth, mastering this vital process is imperative. But which strategy is best- inbound or outbound lead generation? Whilst many embrace both techniques, understanding their effectiveness and discovering their hindrances is telling when planning future lead generation strategies.

Nobody knows your business like you do. The passion you have for your brand message and product will always be best shared by your team. But that doesn’t mean working with a lead generation company to outsource leads has no place in your business pipeline; these companies can bring your results a much needed boost or help your team through a slump.  Let’s discover why you might choose to work with a lead generation company, and how you can ensure the best lead results for pipeline success. 

When you work in B2B sales and you’re targeting larger companies, you’ll often be faced with a team of decision makers and a longer sales cycle. One of the best strategies you can use in this situation, is account based marketing (ABM).