When you work in B2B sales and you’re targeting larger companies, you’ll often be faced with a team of decision makers and a longer sales cycle. One of the best strategies you can use in this situation, is account based marketing (ABM).

B2B sales and marketing teams exist for one reason – to drive revenue - and the faster and more effective they are at achieving this goal, the healthier a business will be.

Making purchases online is now part of everyday life for many consumers. Thanks to the internet and advances in technology, all it takes is the click of a button or the tap of a mobile phone screen.

Leads cost money, but exactly how much should you be spending?

The more complex your marketing plan and strategy, the more complex your calculation for cost per lead (CPL) will be. But it’s an important KPI (key performance indicator) you need to keep an eye on.

Smarketing is the art of aligning sales and marketing teams, and if you’re an ambitious business that’s aiming high, then the concept is one you cannot afford to ignore. 

Have you ever looked at the interaction your company is getting on social media and wondered how you can turn a ‘like’ into a sale?

Thanks to the growth in digital marketing and the influence of online in the B2B buyer journey, things have changed in the world of sales.

It’s a ‘catch 22’ for many growing businesses - you need more people to be able to land more sales and grow your business. But in order to hire more people, you need more sales!

For sales managers across the world, improving the efficiency of their sales team remains a top priority and key to achieving that goal is successfully building a strong B2B sales pipeline.

When you work in a B2B sales and marketing environment, you’re basically playing a numbers game. Every action can ultimately be broken down to reveal a ‘figure’ – some of which you’ll want to be big and others small.