The world of B2B marketing is broad, encapsulating many different channels, strategies and techniques. To properly understand the success of current efforts and plan effective future strategies, many businesses turn to marketing software. It’s usual for a single channel to combine several software solutions to help design and execute campaigns whilst gathering essential metrics for measurement and analysis. Though the number of solutions on offer is ever-expanding. When looking to invest in a marketing software, how can you be sure to choose the best option for your team and your strategy? Make the perfect purchasing decision, by understanding these eight key software elements.