3 min read time
Online lead generation software is a powerful tool that can prove incredibly valuable to businesses of all shapes, sizes and industries.
By tracking a website visitor using their IP address (the computer connection they use to access the web), the software can provide a host of amazing insights that your sales and marketing teams just won’t be able to live without.
From revealing which companies have visited your website, to understanding where in the sales process a potential lead may be so you can tailor and time your approach to perfection, it can help you enhance your sales process in ways you never dreamt possible.
So, if your company is looking to use lead generation software, what data will you be able to view and how can it help your business?
1. Know which businesses are landing on your website
Lead generation software lets you know which businesses are looking at your website, even if they never make contact with you and identify themselves. Without the software in place, these website visitors are essentially lost targets, as any one of them could be a potential customer.
To comply with the Data Protection Act the software can’t reveal the person by name, however, it can disclose details of the business they are from.
Besides seeing who has come to your website, the software will also detail which areas of your business they are interested in, the date and time of their visit, and the referring site that brought them. All of this information can be passed on to sales, for them to use to tailor their pitch when making contact with new leads.
2. Access company information for each lead
Leads aren’t worth much if you know which companies have viewed your site but you don’t have their contact details. With the software you will receive the company address, telephone number, website address, social media profiles, the industry they work in, and also the date they were founded.
This data can be vital for establishing a relationship with new leads and contacting them to move them further along the buyer journey towards a sale.
3. Search for decision makers’ contact details
On top of the company information available, the Lead Forensics platform also gives you the ability to search for the names of the key decision makers and to access the names, email addresses and social profiles of potential contacts, who may be interested in your product or service.
4. Discover your top keywords and referring sites
As well as revealing the top keywords that have been used to navigate to your website, lead generation tools can also display the referring sites that have brought traffic to your web pages.
For example, LinkedIn may be one of the top sources of referral traffic, with a high volume of people coming directly from that source. This is valuable information you can use to your advantage, such as by focusing more on a particular source in the future, to encourage even more referral traffic.
It’s also possible to shift the timeframe within the application so that you can clearly see which referring sites are most popular over a longer duration of time.
5. Reveal hit rate and browser details
Discover how many hits your business has received in the last week, or over a longer period, and see which browser they used to access your site. This data will help you determine which days your site received a high level of engagement and potentially link that back to activity you have undertaken.
So, say you have visited a conference or event, you may see a much higher number of hits to your website. These are useful insights, including for tracking how effective your marketing activities are being.
In addition, you’ll have access to data which shows you the most popular browser that people use to find your site, such as Chrome, Firefox or Safari, helping you see the journey that each customer has taken.
6. Know which web pages are most effective
Find out which pages of your website are the most popular, as well as those with the highest average visit duration and what the main exit pages are.
You’ll also be able to determine how leads arrived on your site by looking at the landing page they come to (very helpful for tracking and linking individual leads to your marketing activity).
This process will give you an understanding of the natural journey that a business has taken to find and then move through your site. It will show you what’s working well and reveal any gaps or areas you may need to improve on, for example by adding more calls to action, or including your company contact details on more of your pages.
This will help you to better hold the attention of your audience and ensure that the information they need is being provided for them.
Why is Lead Forensics different?
Lead Forensics holds the world’s largest IP database but to pull together this valuable information is not just about knowing the IP address of a visitor - as sometimes even company addresses are hidden or masked. It is about having the knowledge and experience to be able to pull together information from multiple sources to piece together the puzzle, which Lead Forensics has been doing expertly for years.
What this invaluable data presents is an opportunity to enhance your sales and marketing activities, to streamline your sales process and ditch cold calling for good, and overall to increase company revenue. It is a tool that both your marketing and sales teams soon won’t be able to live without.
Find out more here:
- Using IP tracking software to improve lead response times
- The benefits of using IP tracking software
See what Lead Forensics can do for your business with our free trial.